How Blooom makes money

Every way Blooom is paid, listed.

What each one is, what it costs, and which are live today. If this list ever grows, it grows here first.

Today

Blooom+ subscriptions

£59 a year for one person, £89 for a household of two — or monthly, if you'd rather. You pay us, so we work for you, and the core information stays free for everyone.

Later, clearly marked

Partner links

One day, choosing a provider through Blooom may earn us a referral. Rankings will stay by rate alone, and any referral row will say so on the row itself. A better rate that pays us nothing still ranks first.

Later

Blooom at Work

Employers will pay per person for the workplace benefit. They buy access for their team — never a view of anyone's finances.

…and that's the lot

Your data isn't on this list and won't be joining it — it's yours, not stock. Education stays free too: every guide and calculator, no paywall.

One typical savings move — about £282 more a year at a better easy-access rate — covers the £59 several times over. Then Blooom stays on watch, because deals end quietly, rates drift and allowances reset every April. It has to keep earning its keep.

Illustration on a typical £10,000 balance vs the best eligible easy-access rate as at 14 Jul 2026. Rates change — check the latest with the provider before acting.

Every ranked list in Blooom shows its ordering rule and its dates, right on the page — so you can check any of this yourself, any time. That's rather the point.