The money you're putting away for them

The money you're putting away for them — is it growing like it could?

Example
about £15,800is what £50 a month from birth could grow to by 18 in a Junior ISA — about £10,800 paid in, plus growth at an illustrative 4% a year, tax-free and legally theirs at 18.

Example at stated assumptions, not a promise · as at 14 Jul 2026 · the Junior ISA allowance resets each April · check terms with the provider. Information, not advice.

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What the Kids tab shows you

Each child's own cardJISA ring and horizon
“Theirs at 18”shown honestly
Works for solo parentsyes — no partner needed
Money you've earmarked for themtracked separately

The quiet fact this audience shares — as an example, a Junior ISA at an illustrative 4% versus an old saver at 1.3% is about £54 a year more for every £2,000 saved, per child.